The above illustrations serve to demonstrate the significant differences between dynamic web publishing and traditional print publishing (in books and/or on paper.)     The man buried in his paperwork illustrates the inefficiency inherent in the old office environment; the stack of books traditional method of print and how we approached knowledge base.

    The vertical diagram above the stack of books depicts the order in which we accessed information, ie, one page after the other.     And, the chart in the upper left-hand corner, with the inter-linked page arrows, to and fro, just a sample of the dynamic nature of the electronic capabilities of the web in publishing the very same information.     Yes.     A book can be converted to the web media and upon doing so, sections, pages, indexes can all be cross-linked for ease of overall use.

    And, of course, the computer monitor with the screen page zoomed out is illustrating just how powerful the web media is (Shop Las Vegas homepage.)

Web Page vs. Printed Page

    Printed pages are restricted by the paper they are printed on whether a standard sheet of 8.5 x 11 paper or double-size 11 x 17 or anything larger or smaller, eg, 5 x 7.     A web page, though, can be designed to conform to print paper (width and length,) or generally speaking, longer in length.     A current annoyance is printing so-called over-sized web pages on paper.     The software browser that views web pages is not sophisticated enough today to transform web pages into its paper counterpart without loss of information on the (web) page.     For instance, a web page will usually truncate the right-hand side, depending on just how much information is published over the physical boundaries of the paper selected to print on.

    One of the major issues is that electronic media dimensions vary based upon the user hardware, ie, monitor.     Defacto standard today is 1024 (width) x 768 (length,) in pixels -- not inches (screen resolution.)     Before this and for years, the standard was 640 x 480, relatively speaking, significantly smaller area or "real estate" for the publisher to work with.     With the 640 (width) standard, though, the web page would print properly from left to right, the width because it is less than 660-670 pixels.     Publishers have attempted to enlarge this (width) area by setting margins to zero, etc.     Web printing is still a crude function that leaves a lot to be desired (for improvement.)

    The vertical length is arbitrary when printing a web page and the print function will begin a new page when it has determined that there is not enough room on the current (paper) page to allow for it to continue.     There is a "page break" command in web html commands that assist publishers in forcing a page to stop and start a new page.

    In any case, using the same word, "page," to describe traditional printed pages and dynamic web pages can be very confusing to the novice user of the new media.

Hyperlink Connectivity

    Don't worry -- we will try to keep this (dynamic) capability as simple as possible, but it does set the web media apart from anything else that has been available for publishing to date.

    Publishing online provides another dimension to the overall plan or scheme:   storyboard.

    Every website will have a beginning (web) page commonly referred to as a "homepage."     At Shop Las Vegas and Phoenix Shopper, for each advertiser, we provide their own "anchor page" which acts as a homepage.     From the advertiser's homepage, they too can have multiple pages linked/cross-linked to each other giving the visitor many views of the information and just a hyperlink click away.

    Traditional organizations may have a "major submenus" (second) level, but over time from the pioneer days, this methodology or concept was considered out-dated or as obsolete as the print media having some sort of vertical hierarchy.     So-called "menu pages" can be located anywhere, ie, deep in the infrastructure, or integrated in the home or anchor page.

    In concluding this presentation, you can be sure of one thing, soliciting the professional services of a firm such as ours that has both office automation or publishing expertise coupled with Internet/web will provide the best degree of success for you and your advertising (and marketing) campaign.

    We wish you the best success in your web presence and reaching the maximum audience exposure ever.

Frank Picchione, GM/Shop Las Vegas (and Phoenix Shopper)
(702) 363-3290