The logo for Compuserve®, the Forum for Technical Advice Before the Internet as you know it today was commercialized in 1993, 15 years ago, there was technical forums for tons of free advice on a myriad of vocational areas. Today, you can find out something just about anything online   Opportunity @ Custom Design Shop Las Vegas Shop-Las-Vegas.com   offers local merchants the opportunity to advertise their wares in a valley forum designed to emphasize you, with your own page or pages! The Las Vegas Convention Authority and notable websites like Vegas.com provide high-end shopping malls and casinos a source for their products and services, but no one, repeat - no one, does it right for the local merchant. Marketing @ Web Traffic Some small business owners attempt to create their own websites at extreme cost and generally, extreme failure.    You see, anyone can publish and have a website, but unless you are in a major keyword area, you are likely not to generate traffic.     Keywords such as Shop Las Vegas, note Honda's new site:   ShopHonda.com.     The next thing you should note is the use of hyphens in URL website address names..     deluca-associates With time, and professional advice, website owners will move away from the nerdy "scramble eggs" URL names to the progressive .. grammatically proper names!     As I was saying, the Internet began in academia (and emails) and evovled into a hodge podge of web server databases of information.     p.s.   Somebody might want to inform G. Dallas Horton, Attorney at Law, that he doesn't have to gdallashorton, spaghetti -- less, of course, he is Italiano ! Analogy - Brick'n Mortar Strip Shopping Center and Anchor Store You found an excellent physical location, good leasing terms, and the anchor store is a traffic-loaded Albertson Supermarket.     Of course, you are not competing with the market, but hope that folks that shop there will notice your store front signage and drop in to discover your services!     Shop-Las-Vegas dot-com is such a "Strip Shopping Center."     The merchants are organized by logical section and group, eg, Home Services Group in Consumer Products'n Services where you will find a pool service, and a cleaning service.     And, for a "Super Shopping Mall" (web directory page,), Quick Service Guide with everything from Home Services (Group) to Personal Care Group. Indexes, and Sub-indexes for a dozen valley areas, including automatic jumps to your category service in the main service list; plus ABC look-ups by business name and contact person!     Frank has taken his decade of software engineering expertise for real estate, auto dealerships, and city chamber of commerces, and engineered the "Front-ehd Software" for Shop-Las-Vegas dot-com.     No, the software for these listing wizards are not for sale; too many trade secrets that evovled over trial'n error since 1995.     In fact, all the integrated look-up indexes, sub-directory sets for the dozen valley areas would be impossible if attempted to maintain manually! Shop-Las-Vegas.com   ~ The Source® for Valley Shoppers "We make you look good for your customers!" Frank had a consultant's desk at American Honda Motor in Torrance, California from 1985 to 1992, and today, is an out-source vendor to Honda.     In the early years of office automation, Frank provided technical expertise to employees at Honda (and Toyota) for desktop publishing, in DOS as well as Windows.   Coach;   Prof Resume   Camera Ready     Check-List Suggestions .. things to bring For $25 * per Half Hour, ** Frank provides his professional expertises in designing your advertising message for you! ** We have a stake in your advertising success   when you are hosted by Shop Las Vegas. - Coach     Resume *** * Frank retired from consulting @ 2002, he demanded $175/hour and $1,000/per diem   from clients such as BET1, Honda2, Toyota3 and L.A. Metro Y' 4 network @ over 2,400 Y's! 1 CFO/Santa Monica instrumental in introducing Frank to D.C. 2 Key consultant to Honda for Office Automation from 1985 to 1992 3 Honda employees that left for Toyota, brought Frank in for software projects 4 Frank originally wrote the Y's Order Entry/Sales Reporting software in DOS     and today, runs in the latest version of Microsoft® Windows 2000 *** Frank served ten years in the Army during the Vietnam War from 1966 to 1977.

SHOP LAS VEGAS BUSINESS CARD PAGE "It's no business card!" See for yourself ~ Page Illustration. (Over 10x the size of a business card) Flyer ready @ customers to print! $50 Initial Year; $25 @ Annual Renewals Limited Time Only (While Stock Available) The Regatta Pocket Pal Cal w/Notepad with every order of the Business Card Page Print business information on Order Form and mail or bring with you to our home office; hours   Check List Not camera ready?   Not sure what you want?     Hire Frank for half an hour @ $25 (We'll Surf-the-Web for ideas, look at graphics for your image & much more!)

As a public service ..


Shop Las Vegas is not affiliated with Stephens Press
or any other print media publication.

Nifty Nickel -- one of the best classifieds in print in the valley for those that like to budget
for a 2 cpi service directory display ad at the rate of $60 per week.

Neighborhood Distribution Papers
If you feel that most of your customers are local ...


In Las Vegas, we have many small newspapers and one of the primary (small) newspapers is in the Stephen Press family of the Las Vegas Journal and Sun.     It has a reasonable distribution and should be given serious thought for your advertising dollars.     Yes, our own reading behaviors may dictate otherwise.     If we are likely to use such papers for our kitchen garbage, well, we may not want to spend a dime on same.

The point being:   print media advertising is not cheap under any circumstances and if you are going to advertise your business at all, that you have to make some decisions that will be costly.     I didn't try the View Neighborhood Newspapers because I ran out of money for advertising Shop Las Vegas before I could.     Yes, I had a relatively small advertising budget too.

Shop Las Vegas advertisers that avail themselves of my advertising design services, I will often point to a current issue of Nifty Nickel and the View and ask them if they are in them (advertising.)     By the body language they display, I can determine whether they are pro-advertising, or looking for the best deal in price which is a dicy game.

Television Advertising

No, Shop Las Vegas does not engage in television advertising and for good reason:   we could hardly offer the priceline we do, if we did.     You can not do everything, or expect everything when our focus is on the internet media and the search engine environment that really does help our advertisers having their own page.

Thai Taste Advertising

In 1987, 21 years ago, my wife and I built a Thai food restaurant in Anaheim, California.     Every Friday evening edition, the local Orange County newspaper, the Register, published a restaurant guide insert and we would run a $100 1x 3 cpi display ad that worked.     Yes, we had to spend money to make money, but if you are going into business without this basic principle, you are making a mistake.     I still have that (eye appealing) display ad and when I find it, I will publish it here for your information.

Business Failures

One tv spot basing it advertising on the "horror concept" says that 40,000 businesses go out of business each month.     You need to take that and translate it into local numbers to understand better that going into business does have some very serious consequences.     In our Las Vegas Valley market, their are two major sources for business license information to be had:   City of Las Vegas and Henderson.     Both, on average, have 400 to 45-75 licenses per week, respectively.     Now, it has my experience that some business industries are more volatile than others when it comes to computing attrition rates, and for the sake of arguement let's use a conservative attrition rate of 20% which translates into (a) 500 new business licenses per week in both Henderson and Las Vegas (not including North Las Vegas which is dominated with the Hispanic market.)     (b) You have 100 businesses going under every week in the valley.     Some areas or locations are worse, eg, Fantastic Indoor Swapmeet on Decatur.     And, for your reading enjoyment, the "Food Chain".

 
How to compare Shop Las Vegas     .. results

    The Las Vegas Convention Authority has always done a superb job in target marketing for the tourism industry and the tourist dollar.     They have always created attractive webpages.


    Click on the Search Options illustration to the right to see "all" their advertisers and/or the type of businesses that may benefit,eg, Dillard's at the Fashion Show Mall.     Please also notice that the list is alphabetical by business name which in many ways means the potential consumer knows something about that business or like a tourist visiting here may neither care about valley area or other characteristics such as a high-end mall retail store, or a major department store; just interested in finding places to spend some of their vacation budget money.

    The LV Leisure Guide has been around longer than Shop Las Vegas and we like to think that we learned from their mistakes as they apply to infrastructure for local businesses.

    For instance, we have designed an infrastructure that maximizes the service or product of a business to six major sections:   business, consumer, dining, recreation (and lodging) and community.     Most websites, or webportals address this aspect with one dimension:   category.     Our category infrastructure also relates a group of categories to a group, eg, automotive services.

Other Casino Property Offerings

    Castle Walk, like Ceasar's Forum Shops is a good example of a market niche for tourist that generally speaking spend 100% of their time in town on the Strip and destinations for tourist dollars.     Most of these outlets are expensive due to their high visibility and overhead inside a casino.

    Of all the major tourist market niches that we address, reservations for shows, sports events and hotel accomodations are competitive areas that we believe detract from the objectives of Shop Las Vegas to provide a premium outlet for local businesses (off the Strip.)     We do service accounts for local businesses on the Strip, but purely as a minority factor overal to the tourist industry.

    Dining is an interesting category because we have seen many restaurant owners literally throw away their advertising dollars in anticipation that some visiting tourist are going to drive 5 miles off the Strip and come out to Durango and Twain to enjoy a Chicago-style meal.     The bulk of their advertising dollars goes into the dining guide, a throw-away brochure size versus in the publishing of their table menu and details about the restaurant online.     In fact, we would have to say that we have never seen a repeat (advertising) customer. *

    We certainly understand why such a proposition is tempting, and $700-1,200 for a half page, one run issue, and a shody online table menu "list" with minimal overall details; nothing about wedding receptions, private parties and other catering services you may offer.

* Unless the advertising contract was for more than one issue, ie, $$$.

    Cox Cable has entered into several major metropolitan markets across the nation including Las Vegas and their focus is similar to Vegas Only, but has introduced consumer reviews.     We do not have a major complaint about this method, but it is being abused with fraudulent entries of late and one should be careful in accepting both good and bad reviews.     YellowBook™ and other major (expensive) online directories, eg, CitySearch all use the review concept.     Sometimes we wonder who is paying their bills:   the business advertisers or consumers?
 
re:   Competitive Advertising Banners

In order to provide your consumers with additional information such as in Child Care informative or public service type sources, Shop Las Vegas will accept such ads that are considered non-competitive.     A recent example is a series of children CDs designed to help parents with reading skills for their young children, ie, Your Baby can read.

    Such ads augment the local merchants versus detract from their message.     Major Goodman during the past "Cyber-Monday" emphasized such online advertising messages versus national-type products that literally take away from local revenues.
Shop Las Vegas Publishng Policy

Our competition wants you, the advertiser, to be sandwiched amongst disgruntled as well as satisfied customers, emphasis on disgruntled.

It looks like they have learned in their Cox Cable commercials not to emphasize the benefit to the consumer as the advertisers pay their bills.

Our policy @ Shop Las Vegas is not to get involved in rating our advertisers because we know from our business experience you can never satisfy everyone.

Demanding outrageious publishing fees like "Kudzu" just to be listed is the oldest infrastructure in the world and why Shop Las Vegas engineered a premium infrastructure that serves both our advertisers and their potential customers or consumers!

But, don't let us stop you -- it's your money to spend (and waste.)

  *
And, for those with a "sweet" budget, as the tv commercial says .. "Sweet.."     Sweet, if you like the notion of disgruntled customers rating you, beyond your control, and Cox cable emphasizes this point in soliciting your advertising dollars???     .. $75 (per month) for "mildly noticed," to a $2,000 per year ** comittment for "maximum exposure."     Cox/Kudzu also offer a "free listing."     Lotsa luck with that one.     p.s.   Try "City Search" while your throwing away money; we'll be here when you get thru and are ready for real exposure.

Kudzu "extras" are all "standard" with Shop Las Vegas, the Cadallac of web publishing services.

* Do not compare Kudzu with Shop Las Vegas for service, support and customer satisfaction.     One - we have run businesses ourselves and do not (repeat - do not) integrate consumer reviews, the basis for position ranking at Kudzu -- huh-choo!     Now, that's what I call full disclosure!
It's your money ..     We compare "head on" -- never shy away from competition!

  Never @ Shop-Las-Vegas dot-com!

    If you are paying a couple of thousand dollars ($2,000) for decent exposure (on a page - not your own page,) you expect somethings.     One of the things that you don't expect is every "tom, dick'n harry" judging your (hard working) business because they weren't thrilled with your services.     Unfortunately, that is a "component" built into our competitor's contract and you agreed to it up front.

    At Shop-Las-Vegas dot-com, we know you have worked hard to establish your business and know that you can not please everyone all of the time.     If you could, you should be writing a book about your accomplishments and get rich versus working hard sometimes seven days a week.     Shop-Las-Vegas dot-com policy is that we understand running a business and will never provide consumers with the capability of destroying your business with their negative comments.

    You can spend a lot of money and have a very poor return, or you can work with us @ Shop-Las-Vegas dot-com, get your own page, page named in your business name, and hosted in a traffic area all year, easy to find in the search engines and our own multi-index approach to your page or pages.

** I remember attending a "workshop" a zillion years ago where the vendor was selling websites like real estate at the gouging rate of $500 per page.     I wonder how long they lasted?
Production Company ..   www.RighteousProductions.com   (858) 566-2800   San Diego Vendor   Contacts
 
Television Production   .. for your information and budget advertising, here is a L.A.-based production company, Spot Runner, Inc. that has a model for entering your advertising budget plans and areas you wish to have exposure.     The model provides for analysis of three fixed weekly campaigns as well as you can specify just how many weeks you want to run your advertising spot on television.     These advertising budgets start as low as $10,500 for a 4 Week Campaign and up to $31,500 for a 12 Week Campaign; with a moderate plan for 8 Week Campaign for $21,000.

Weekly Budget   The model exercises a conservative spot ad schedule for each week where you could actually reduce the cost to $1,750 versus a conservative $2,625 to a $4,375 budget.     Now, the model does not explain whether we are talking about a 15-second spot, a 30-second spot or a 60-second spot nor the "frequency" during that weekly period.     Irregardless, be prepared for a large budget, eg, $10,500 (minimum) for one month.



Back to earth @ Shop Las Vegas .. up to $250 per year *


Get us started
  - yesterday !

Advertiser's Central
Here you will find everything spelled out for you.

  .. our three advertising packages (spelled out)

Options (Explained)      
Advertising Philosophy     Advertising Rates **     Packaging Check List     Sample Card
* Others start at $250 just for Set Up Fees before they get to monthly charges.

** Published rates -- fully disclosed; no eForms, ie, "What you see is what you get."

Equal Opportunity Provider ..


Shop Las Vegas, no matter what Southwest Market they are in, wants to provide the opportunity for folks that have (a) a business license and (b) need to get a phone, extent a special offer of an Anchor Page Only (Flyer size) for the price of the Business Card Packge, a $25 savings, plus half hour of proofing, plus thru January, 2009 after we have a new president!     That's two (2) end of the year holiday seasons, to boot.

    Every week, the City of Las Vegas publishes license information and regretfully, there are some people that are attempting to run a business without a phone.     There is one major category that comes to mind:   swap meet vendors.     They feel that they have a "captive audience" and can do without a phone .. I guess.     Then again, I am sure that these (no phone) entrepreneurs are working on a "shoe string" budget.     "Been there," wondering how I was going to meet payroll, we think it is proper to offer a special advertising deal.

How can they take advantage of this offer without a phone?

    Borrow a phone, borrow a computer and email your order, or the old fashion way, a stamp and envelope.     We will do the rest.     No checking account?     No problem.     US currency, cash, is always welcomed.

    No Phone List     This list has some of the businesses we would like to contact, but of course, is not limited to them only.     Good luck and congratulations on the American spirit of entrepreneurialship.
 

A word on SEO (Search Engine Optimization)

    When we publish your advertisement or prepare your web pages for your own website, we integrate the fundamental principles for SEO methodology where your page titles, and internal meta tags are set up for the major search engines.

Our Advertisers ..
We're working at making your job as easy as possible.


Just use your favorite shipper, throw everything you want to use for your web page(s) ad in a box,
and mail it to us.
Packaging Check List     .. a few words on Proofing

Decision .. to advertise ...

    From 1996 to 2002, at the end of Frank's consulting career in Southern California, Frank founded a line of wizard products for real estate, auto dealership, and chamber of commerce with a URL named Listings-Wizards-R-Us dot-com, a spin off on Toys R Us.     Corporate Consulting Projects/Management     It was an application before its time, and today, there are many variations on tools for auto dealerships as well as real estate, the two leading markets on the web.     Frank has retired, for all practicle purposes, from dp consulting for the desert sunshire and this biz without the stress of project deadlines .. just advertising.

* Real Estate (Agent) is used in this discussion for illustration purposes only.     The same issues would apply to a pool service manager or a lawn maintenance business.

    Recently, my wife brought home a property flyer from a her friend's husband and when I investigated the (web) site content, I was pleasantly surprised.     One - he chose to make a completely separate URL for the property listing and two - he chose to take a "buck shot" approach to real estate services (and, I am sure, at an exorbitant price.)     So, as a chester of good will, I prepared a business card page for his business, Realty Executives of Nevada, with links to both that property listing and his primary website, Ahmad Sharif-Yazdi.

"Please sign up for our one a kind news letter" .. I think he meant "one [of] a kind [newsletter]" (one word.)     Homepage     Now, this oversight would be understood better as Ahmad first language is not English, but he chose to use an expensive publishing service by folks that claim to be the best in the industry.     Real Estate Website Design and Hosting Provided By Advanced Access.     Catchy name, but this minor error that I found on his homepage doesn't make them look very professional.

    Also, placement of key contact info on the homepage (at the bottom.)     Wrong.     Next, his street address is "Fort Apache Drive" or "Ft Apache Dr," and the vendor spelled it "Fourth Apache Drive."     When I noticed this (major) error, I emailed the correction to my friend .. it is still there today.     Evidently, not an individual that understands the importance of (a) reading one's email and (b) the integrity of your website.

    Next is the introduction of a whole row of menu links where many are to empty pages.     Again, for the real estate agent that uses it, not very professional as to image.     In fact, on the web it has the opposite affect, ie, "one (mouse) click away" from going to another (web) site.     Then, to another marketing term that I believe I can take credit for coining:   the "buck shot" approach to categories such as "Useful Links."     Only problem with that is that it makes more work for the potential client than it is worth to review, each and every link.     A better approach, for a real estate agent wanting to provide relocation tips for buyers is to research local websites and organize them in a logical manner from (a) turning on utilities to (b) useful places to go for recreation, dining, or shopping.

re:   Testimonials   (without the testimonials; only vendor self-serving promo link)     re:   Bundled Error

    And, of course, the "super real estate" vendor thought of everything for an empty page, one link to loop to buyer info and one link to loop to seller info.     This is their idea of pacifying the web browser with something -- even if it isn't what they were looking for, ie, testimonials.     I think it is a nice (stupid) touch that just waste the time of your prospect.

    And, to really make it work, by valley areas such as Southwest, Summerlin and key development properties such as Centennial Hills and Mountain Edge.     Keep in mind, your audience is undoubtedly viewers from out of town that do not know one area from another and by breaking it down into such key reference areas, the prospective client may be motivated to contact you and allow you to be his agent.     It has been things less significant that motivate people, believe me.     Find that hard to believe?     I got a project from a client that saw that I (simply) renewed by yellow page advertisement in his directory and that "action" gave me creditability in his eyes.

    You see, these veteran agents find it more advantageous to focus on one area or development in town versus the "buck shot" approach.     It also helps seearch engines too.     Then, the innovative agent that list available properties.

Experienced versus Junior Website

    Of course, the difference between a professional with tons of experience and someone that just got their business license, ie, real estate or whatever their profession, is "(web) site content."     A veteran will have testimonials from happy clients and more tips on buying or selling a house.     But, there is no reason that either group could not have (a) buyer information, (b) seller information, (c) relocation guide separate from the buyer details and (d) useful links.     Someone that is just starting out on the web, irregardless of level of experience, should do searches for other like sites and get some ideas for everything from (a) content, to (b) cosmetic issues such as wallpaper, font, use of graphics and potential navigation issues.

      The Stationary Look™ makes your web pages online a business-like stationary.

    I hope this brief introduction has been useful to you and we look forward to doing business with you.

Favorite consulting quote .. "If you do not have time to do it right, when will you find the time to do it over?" .. Shop Las Vegas .. the Cadallac of web publishing .. all features are standard -- not optional!

Legal Disclaimer:   many of the veteran sites hi-lighted in this discussion are using some form of bundled services which range in cost to you from "reasonable" to "exorbitant."     If you are working on a strict budget, or do not want to spend that kind of money for your website right now, arrange an appointment with Frank for "poor man" alternatives.     You may be pleasantly surprised.     The key to your success is to focus on your talents and abilities and to present that image in the most attractive (straightforward) package possible.

Case Study: The Lace Shop (Las Vegas)

    Here is a new case study to illustrate "What not to do" in publishing your website.     It is a local merchant that after 25 years of brick'n mortar storefront has decided to exclusively build their business on the Web.     Congratulations!     Their website came to my attention because of the choice of words in their URL name that included our dba and/or keywords "Shop Las Vegas," as a The Lace Shop [in] Las Vegas.     For an eye opening examination, click here, to learn more.   - Coach   (25 Years)       Website Facelift

From our Advertising Philosophy - Clinical vs. Custom Design;

Head to Head with Yellow Book and latest Blooper   .. Philosophy page

"Content is still King!"

    If you ever wonder why we provide public service links for our audience besides paid advertising, it isn't for "balance."     It's for "content."     A website (in our case, portal,) without valuable content is not bookmarked, or worth returning to.

    Faircast dot-com has earned its place in the Internet community beyond Las Vegas and should be a valuable resource to our viewers both on our Airlines page and Lodging page.     To learn more, see their Awards page.

    Now, please keep in mind that such valuable tips are non-competitive with our advertisers because we are not providing airline or lodging info on a commission basis, but it sure is a source of satisfaction for your potential clients if you are an attorney or accountant.     (Website) content is similar to a brick'n mortar strip shopping center having an "anchor store."     You eventually get traffic based upon being in the same center.

"Name droppers .."

    When Frank travels to his old home in Honolulu, he likes to book his airline tickets with Hawaiian Air (a $50 premium, but the non-stop service ..) and stay at Sheraton Suites, centerpiece of Waikiki Beach; next to the Royal Hawaiian and the most beautiful restaurant at the top for those romantic sunset dinners with spectacular views of Diamond Head and the surf.

    Shop Las Vegas is the leading innovator for the Las Vegas valley market -- even the Convention Authority liked our marketing (registered) name so much, it used it on their so-called "passport" guide for shopping services at premium outlets.     Shop Las Vegas focuses exclusively on the local merchant and his needs in advertising.
 

You, Shop Las Vegas & Guerrilla Marketing Concept Shop Las Vegas wants to attempt to define for you advertising online integrated with your other marketing efforts offline. .. but, then again, what do I know -- I'm only the 800 lbs guerrilla in the room.

 
A word on Demographics from ..

   

    The fact is that "buying power," the part of the marketplace that you want to tap into is online.     Las Vegas (out-dated) demographics for 2000.     Now, I am trying to reach as many new businesses that I can from Henderson/Boulder City to Blue Diamond and North Las Vegas and everything in between because I hate to take calls for a pool service, or lawn service, or [fill in the blank] service when I should be publishing your advertisement -- not for 1x or 6x, but

Statistically speaking, consumers that use shopping webportals fall into demographics that say "buying power."     Generally speaking, they are not under 18 with an average age of 33, and by their education level, household income, frequency of use and past online purchasing experiences, the type of consumer our advertisers want to reach. Legal Disclaimer:   one statistic that we as internet professionals find disturbing is that in Q4 2005 that there was still 29% of consumers that do not own a computer.     What that statistics doesn't show, though, is how many go to public places such as local libraries to use for their needs.                 As an advertiser, we hope these demographics help you see that the Internet, as an advertising media, is not only the future, but today.

      Your anchor page is linked to every listing for your business throughout the directory by this icon, eg, category, Biz Name Look-Up; Contact Name Look-Up which when augmented by Look-Up Indexes for your Valley Area -- Biz Name / L ;   Contact / S   (Downtown) then supplemented by a Valley Area Sub-Division, ie, Downtown with Dining Section (click on "Burgers") and to be thorough, both Group and Category Indeces for the entire Directory All Valley and Downtown, as an example for Category indeces.

Finding your particular category too ..

We have added this large "search" by category image to key spots
to facilitate a shopper in finding a particular category
of interest to them.

There is also a Group Index
where the shopper can search based upon a logical grouping of categories.

You will not find this infrastructure anywhere else in the world.

    A very important group of web publishing for shoppers is the restaurant industry.     We don't want our restaurant managers to get lost in the maze of information you will find here and therefore, have placed key links for them up front.

Restaurant Menus     Read On    
    Restaurant Blueprint for Success on the Web ..     "The Art of the Menu"

in fact, we don't even think of it as simply "24/7", but all year! Advertising is a 52x proposition, 7x a week and 24 hours a day ... We save our Advertisers $100's of dollars! Ready to order?     Don't understand why we are different? Why we publish our rates -- even if they are lower than everyone else??? Why we bother explaining to our advertisers what this is all about? Here are the Order Forms, and for those that like to be informed, please read on. *     Thank you. * And, if you do have any questions, please call us at (702) 363-3290. Background on Advertising Options Select Package:   Business Card     Anchor Page Only Anchor Plus or Restaurants ** ** For complete, fully-explained/illustrated details, please read on. * One Low Fee covers everything     * No Set Up Fee $$$ Absolutely No Monthly Web-Hosting Fees Join Shop-Las-Vegas.com today! Be found; more traffic to your own page! More phone calls for you to close! We sell only pages to our Advertisers!

 

.. it's your money
and, how you spend it to advertise your business
is definitely your business.

Consider this, see those ads to the right
for Shop Las Vegas, 2 cpi @ 2x?   $500+

Today, you can run 1 cpi; 1x for as little as $140, weekday.     The R/J has dropped the 2x minimum.     See Chart.     Television Spots

Now, we do not want to discourage you from running print ads in either the R/J media or any other local resource.     We just want to point out that you will save a bundle by advertising with us.     You will save so much money that it becomes ridiculous in any cost/benefit analysis.     Example:   our Anchor Page Only is $75 for a year, thru December, we are giving away 2008 and that means your monthly cost is split right in half, or $3 a month; 10 cents a day. *     And, consider the fact that the "page" will be online 24/7, in a traffic webportal that has thousands of hits per day; organized for your consumers ease of navigation.     There are competitive websites (may be not in this market) that we still can not figure out how folks are supposed to find their ad!     .. a plumber .. I just want a plumber, and it may be too much to ask for:   that services the Summerlin area, or Northwest.           * Renewal discounts second to none, eg, $50/fee = $4.17/month or 14 cents a day.

Legal Disclaimer:   herein you will find tons of information never to be seen anywhere else.     There will be references to other vendors (competitors,) illustrations based upon the work of others and we want to make sure that you understand that we are not affiliated with any of them.     You (seriously) need to see a doctor, if you think otherwise.     FYI only.     - Coach   (25 Years)

p.s.
  Why you need the Web?   You need to communicate with your potential customers, to the max.

p.p.s.
  My gal, Gertrude, will have a (special) padded room ready for you, if you aren't certain, re:   affiliation disclaimer, or about web marketing and presence.

  Search Engine Optimization Tip
 
Price Gouging:   a (pathetic) business practice practiced only by those that do not wish to be fair and reasonable with their product or service; to take advantage of a one-sided technical advantage with their clients.     In providing our web publishing (and hosting) services, we strive to make every advertiser a happy client, one that will return year after year and have no reservation in recommending our services to another business associate.


    Here is the first competitor for the Orange County market that we found and we admire their spunk, their prices for advertising, but we can not fold to such rates.     We prefer our advertisers to be happy advertisers that have other things they need to purchase as well as our services.     Click on their logo, above, to see for yourself.
 
Competitive Rates

    There aren't any, competitve rates.     But, we are open to this issue; here is a local vendor that we feel offers similar publishing services, less our no fee monthly web-hosting, that will let you be the judge .. wow!     Sign me up!

    Their $499.00 Package, twice the cost of our best 3-page package ($250)     Details *

    Their 4-page Package, $999,   Details     15-Page Details, $2,999     * Design Services
    @ $75/hour plus additional pages at an average cost of $150 per (addtl) page! **

Notice:   we will (gladly) published any competitor's rates of a professional nature to provide our advertisers with something to compare our value with.     To learn more about saving @ Shop-Las-Vegas, please click here.
** Our consulting rate is $50/hour with average (addtl) page cost of $50.   p.s.   No monthly fees @ web-hosting!

Compare San Jose infrastructure and Rates     .. more on Competitors

    Clearly, this is an excellent excellent example of what you can accomplish with one (1) anchor page @ Shop-OC / Shop-Las-Vegas versus your own website with several (frivolous) pages.

    A review of the website homepage content indicates that there probably wasn't much input from the advertiser in that any auto dealership, surely, would have more to say and offer in a multi-page/website layout.     Possibly, it was an attempt to keep publishing cost down because we're sure that this "package" must have been the vendor's $499 product -- certainly not more for those simple coupon-type, add-on pages.

Constructive Critique

    The homepage (for the website) follows a common publishing mistake:   vertical-orientation and waste of horizontal space including frivolous page links versus integrated coupons with "page breaks," in the homepage.

    The choice of theme wallpaper, ie, Mercedes logo, and font/font-size is excellent, less a few exceptions.

    Now, a "picture is worth a thousand words," and we hope you agree that Star Motors would have been better served going with Shop-OC * versus their own, independent website and benefit from traffic to those wanting auto services in San Juan Capistrano and/or South County.     * Illustration for Orange County market.

    Before Website     Shop-OC Anchor Page   and Print Version

    Note the choice in point-size for fonts, removing all regular point-size; everything bold for wallpaper; black vs. gray (contrasting) color and the integration of "page-breaks" for the coupon savings with dotted lines.

    $499 (Their Website)
    vs. $75 (Shop-OC / Shop-Las-Vegas Anchor Page)

  .. vs. $50 Business Card Version!

A Word on Dynamic Mapping

    Today, you have several dynamic mapping options available:   MapQuest, the original leader, Yahoo and Google, to name the major players in this functionality.     In the initial software engineering, it was programmed for real-time parameters.     Today, we store those parameters, including the selected source, in the database record.     This allows us to offer the advertiser the choice or preference for their page.

    The competitor that we selected has some interesting "map images."     Scroll down on the following page link to see an example for Polo Cleaners in San Juan Capistrano.     My eyes are getting a tad poor these days, and I must admit that I am using a 21" highend monitor, but I can't read it.

Now, you've seen the worst, try the best ..   31105 Rancho Viejo Rd

Click on your choice:
         

City Search has an interesting method of mapping for their advertisers, ie, they show your competition too.     In fact, they don't just display your competitors, they are in some (secret) order where you will (undoubtedly) not be the first or "A" entry.     Click here for a sample map for the Heavy Hitter, an attorney on Durango at Tropicana on the westside of town.     Note, the map shows listings near the Strip and the I-15 and downtown, with a designated "star" for who knows what .. evidently, a sponsor link.     Notice also above that list of A-B-C listings in the right margin a reference to the number of pages you have to scroll thru, ie, 1 of 22.     I love their customer rating system too and note a couple of listings with four (4) stars that, as an advertiser does not benefit your business one bit.     Their "kitchen sink" or our Advertisers.

Don't know how to get going?     What to do next?
Check List     Rate Chart

Think of it as your resume ..
   

    Yeah, that's right.     That'll get it done.

    Frank will take your material, and whip it into shape in no time -- and, at no extra cost!     That's right.     For those that are getting started in business, or never took the time to learn about business advertising, Frank has got you covered.     You could pay for professional services (from Frank too,) and get the same results.

  Major Indeces for Shop Las Vegas Webportal

    This icon concept provides an efficient way to cross-link all look-up methods and exposure for all Advertisers to an optimum level unheard of in Internet or Print for any published business directory using hyperlink connectivity.     Most directory-oriented websites (and for that matter printed publications,) you are lucky to be able to find your category of service -- let alone multiple methods!

The Listing   .. should be patented.     Oops -- two options not utilized:   coupon icon link and website link (underscore biz name link when advertiser has their own plus ad page on ours.)   Where else?   Where else?!

	***	Lenny's Burger Shop	(602) 978-8959	13616 N 35th Ave #1	Phoenix
	***	Capital Grille	(305) 374-4500	444 Brickell Ave	Miami Bch
	***	Rachada Thai Cuisine	(562) 921-0889	13416 E Imperial Hwy	SanteFeSprg
	***	Pita Place	(702) 221-9955	3429 S Jones Blvd	SprgValley

    Photo shoots are quoted separately; bolding/style business name in category listing is $25 exta.

    Engineered for maximum information from link to Advertisement, to dynamic map and pertinent information for a potential customer to pick up the phone and call.     Valley area indicator is a plus for potential customers that may not be familiar with the street address and aids someone in finding the business.     And of course, long listing pages are augmented with Valley Area indeces at the top, see Mexican Cuisine using a four-color bar scheme.

Note:   above restaurants illustrate four (4) markets from Phoenix Valley of the Sun to Ft Lauderdale-Miami for "South Coast" and the Keys of Florida to Las Vegas Valley and Boulder City/North Las Vegas and coming soon for Orange County/Los Angeles to Hollywood in Southern California.

    Frank is a software engineer with 35 years of systems programming experience in the aerospace industry as well as the auto industry.     Retiring to Las Vegas to do something a little easier, designed software to manage his webportals expanding as we write.     For more on Frank's career, click here for an extensive resume.

    Welcome to the (dynamic) Web!     A few words about this dynamic publishing, click here.   And, compare.