There are many technical issues that you must consider in publishing on the Internet, the Web.     Please note that we emphasize "publishing" versus "designing."     We assume that your table menu has been thought out and reflects the tone and atmosphere of your cuisine and/or establishment.     As such, you have come to us for basically one reason:   to take your material and transform it into a publication on the Web.

    We certainly offer our design services for those just starting a restaurant business as Frank was the owner of a Thai Restaurant in Anaheim, California in 1987 and is still in operation under a different owner today.



Restaurants



    We offer you several technical support services:   (1)   Publishing to fit your needs,   (2)   Web-Hosting in our Webportal designed around the real estate theory "accumulative attraction," and of course, (3)   On-going Technical Support needs for updates, etc.     Above is a diagram of several web pages linked together to a homepage.     At our webportals, you will have your own homepage referred to as an anchor page.     From this anchor page, you are free to have published as many web page attachments as you so desire from your menu to recipes and other services for private parties and banquet events as you may offer.

    To get you started and educated, we have provided a lot of background information that our No. 1 complaint is ".. to much information."     Well, you know, you can never have too much information when it comes to such an important decision as publishing your restaurant menu and introduction.

    We are in the IT Age and that means optimum communication and maximum logistic distribution, effortlessly.     No more door hangers and flyers and brochures that limit your space constraints dramatically and of course, no more delivery.     Those demographics that you are trying to reach as your customers are online today.     We have seen the decline in the brick'n mortar industry of book retailers with Amazon dot-com and the major retailers following online.     A real estate agent today better have a "cyberspace presence" or start looking for a broker to work for.

Explain more ..

    You have come to a pro, a software engineer with three decades of experience of which the bulk of has been as a consultant to aerospace in California and software developer for multi-million dollar projects and everything in between from McDonnell Douglas to Continental Airlines and aerospace corporations you may have never heard of.     Today, the boss (Frank) is semi-retired where he picks and chooses what he wants to get involved in and he has chosen to become a webportal magnet for Las Vegas, Phoenix and coming soon, Miami.

    Some of it wasn't by choice.     For instance, Frank felt that the Hotels and Casinos on the Las Vegas Strip could use a hand or two for their business shops and restaurants inside their facilities.     The reception was less than acceptable and as Frank learned more about the labor issues of same, bowed out and away and focus today on the small (local) business owner that has very little professional support.

(Dedicated) Website vs. Webportal, ie, "accumulative attraction"

    We mentioned earlier the real estate concept of commercial shopping centers and today, the high rate of growth in condo developments referred to as "accumulative attraction."     In essence, someone may not do business with you today, but may tommorrow.     That is the affect of retailers combined together.     In assimulating this phenomena, Frank designed a front-end software product to address the chamber of commerce industry and with the diversified memberships very similar to the shops you will find in a given shopping center.     This led to the engineering of the software that took Frank approximately ten years to produce today and provide our advertising clients with an infrastructure second to none.

    The Web is an attractive maze of information and at times can be over-whelming.     Over the past decade since the Internet developed web servers and for commercial purposes, progressive entrepreneurs have tackled the technical issues as well as marketing issues of the Internet and many without much success.     Therefore, initially, the Web has received a "black eye" and not really deserving.     This problem is no different than a large multi-million dollar corporation diversifying in areas that they have absolutely no expertise in.

Basics aka Contact Info

    I still have (humorous) memories of real estate entrepreneurs publishing their own websites and not being able to find either a phone no., an email address (optional, of course,) or physical address!     It was insane.     What person, in business, would ever create anything without telling their potential clients how to get in touch with them?     Hiding the information away on another web page, obscure and hard to find (technically, we refer to as "navigation") is ridiculous.

    Web "surfers" interface with the media through a computer monitor with limited space both vertically and horizontally, height and width.     That first burst of information should tell these people your name, or at least the name of your business, phone no., physical address (dynamic map link is nice) and key info on operation hours.

Space plus Bandwidth monitoring equals Success ..

    Besides understanding that hyperlink connectivity provides for navigation issues of your web pages, the size of your web pages is not limited as on physical paper (see Space Comparison for details.)     With unlimited space constraints for all practicle purposes comes responsibility for "pipeline" or bandwidth.     For instance, an airline reservation system has their own dedicated internet, so to speak, and when you come up to the counter of a ticket agent in the airport, or a travel agency, the response is almost instantaneous.     Same thing when you go to your bank ATM machine to withdraw cash.     Such dedicated lines of cable have high broadband accessibility.     Phone connection, or dial-up for the Internet does not.

    Although today, many new homes are being built with wireless-type devices in mind and with underground cable service, these are still the exception and you do not want to live with only exceptional cliental, do you?     Of course not.     You want the power of the Internet to work for you and to reach as many potential customers as you possibly can.     Therefore, in consideration of the lower class of speeds of access, your web pages; the amount of image photography embedded therein, must remain conservative.

    This concludes our introduction of key issues that you should be aware of in order to be successful.     Next, the "meat of the matter," illustrations.

Restaurant Illustrations

    What follows is a "pot pouri" of restaurant menus, illustrations, anchor pages, etc. that will serve as a "million words" generated from pictures "worth a thousand words."     As such, it will be succinct to a certain degree as well as provide before/after stories; in other words, "tons of info."

Anchor Pages

Capital Grille   .. do you see the phone no., name of the restaurant, type of cuisine, hours of operation, address (with dynamic map link embedded) and possibly menu section links?     Yes!   Yes -- a delightful photo of the dining area.

Pita Place   .. same thing as above except it is a small establishment and the owner's first name, Andre, is appropriate.     This anchor page also has a balance in ethnic images.

Lenny's Burger   .. the phone nos. on a platter and below that (dynamic map) address and hours of operation.     The rest of the anchor page is full of nice to know info plus links to the menu, etc.

Carolina's started as a "facelift" illustration and then we chose to list it in the Phoenix Shopper Webportal for maximum exposure and what seems like a genuine gal that has worked hard all her life to provide good Mexican Cuisine.     Her page has image icon links to the various other web pages including the menu.     And, a good picture of Carolina.

Bahama's Breeze   .. this design of the anchor page was based upon the original roledex concept and upgraded for the no border lines look.     Big Mama's Soul Food, Capo's Italian Ristorante, and Eliseevsky's Russian Cuisine is the same.

Palm Pizza   .. superb!   .. anyone for a pizza?!
More on this advertiser that we took their flyer insert and clipped it into menu sections.

Before & After

Vito's   .. before & after   .. here is an Italiano Ristorante, with atmosphere, and its menu interface links looks like McDonald's

Lecca Baffi Ristorante   .. a menu you can read (easily)

Summary -   Byblos     The Salt Cellar

Gourmet vs. Fast Food

    Here you have a so-called gourmet cuisine restaurant, China Ginger, and one of our clients that is Chinese fast food, China Breeze.     Good study.

Thai Bake Off

    Similar to the previous study where we took a Thai restaurant in Las Vegas with over-sized images, ie, bandwidth and poor publishing (design.)

Restaurant Facelifts

    We took several establishments and worked our magic.     A Cuban Cuisine restaurant in Las Vegas, Florida Cafe, was an interesting task.     Ricardo's of Las Vegas another interesting one.

"Meat & Potatoes" .. the Menu

    Now, I'm sure many of you have cheated and taken the menu links found in the various anchor pages illustrated above, but here it is, menu illustrations.     We will start with the simple illustrations, ie, combined anchor page/brief menu (new) and work up to the fast food menus and then the table menus.

Anchor plus Brief Menu -   Pita Place   (Print Version)     Capital Grille    Lenny's

Fast Food -   Manila Kitchen     China Breeze

Old Fashioned

Two-Column Format

Bahama's Breeze     Eliseevsky's     Carolina's     Big Mama's

Palm Pizza Insert Clips     Reference     Note photo shoot below.

$$$ Establishments

Capo's     Banquet Choice!   Eliseevsky's actually falls into this category too.     There is a Las Vegas Strip (print) publication that sucks off-the-Strip restaurants in .. just to be published in print that tourist eye's will see.     There online web-version of the eatery menu is horrific, and that's a compliment.     More on such horrific publishing of a restaurant's menu, please visit or re-visit Gourmet vs. which has several clip illustrations for your own opinion.

"The Art of the Menu"

    Thank you for the opportunity to display our wares.     This section was not meant to duplicate nor take away from existing background info you will find on this site for your information.     It was a "third" attempt to provide succinct information for your consumption.

    If you feel like we do that your menu represents your image, as in "first impressions," then you should want a publishing vendor to insure you that it will be published in a respectable way, reflect your establishment cuisine and atmosphere.     If they can not guarantee that it looks just as good as your table menu, in print, then we suggest you do not contract their services.     We want to be that vendor to support your web technical publishing needs.     We hand-code all our work to insure maximum bandwidth performance.

Previous Links, repeated for your information -   Restaurants     Rates

    Photo Shoot Layout   China Breeze   Manila Kitchen   Palm Pizza .. scroll down

Offline Marketing Promotion Assistance

    All our work is done by hand for perfection.

    .. we worked from a yellow flyer & business card

    Visit our Homepage @     Background Story

Warmest regards,


Frank Picchione, Your Host
@ Shop Las Vegas   (702) 363-3290
.. representing the Net Family of Shop Las Vegas including Phoenix Shopper and now, Miami Shopper